Why Verploy
Simple on the surface. Smart underneath.
Verploy was built by people who maintain WordPress sites for a living, and were tired of checking them by hand.
Built by an agency
We built the tool we wanted ourselves.
Verploy comes from EM Hosting & Design, a Dutch web agency and hosting company that maintains WordPress sites for its clients every day.
Maintenance is important work, but most of it is checking: did the update break anything? Is the form still there? Does the shop still load? Verploy does that checking every time, on every site, and stays quiet when there is nothing to decide.
The name says what it does: verify, then deploy.
In production
0
broken updates have ever reached a client’s live site.
Verploy tests every update on a copy of the site first — visuals on desktop and mobile, licences, and install. If something breaks, it stops there and rolls back. Only what passes goes live. On day one, across our own agency’s client sites, it caught five bad updates on the copy before they could go anywhere near a live one.
First full day in production, 24 September 2026. We’ll share fuller numbers as Verploy runs on more sites.
Principles
How we build Verploy
Four rules behind every decision in the product.
Verify, don’t assume
An update is safe when it is proven safe. Every run is measured before and after.
Quiet by default
Plugin updates are routine. Verploy only asks for your attention when a human decision is needed.
You stay in control
Nothing risky happens without a policy you chose. By default, Verploy asks first.
Honest about limits
When Verploy can’t do something, like updating a plugin without an active license, it says so in plain language.
Spend less time checking WordPress.
Let Verploy do the maintenance work.
Launching soon. Founding spots: 40% off, for life.